Marketing 2008: Karma Martell, CEO and founder of KarmaCom Inc., featured in the Brooklyn Progress

Read the Brooklyn Progress' profile on Karma Martell
and learn more about how KarmaCom creates "marketing synergy across media" and helps clients solve the "new media puzzle."

If you would like to receive notifications of Karma's speaking engagements and her insights on marketing in the new millennium, subscribe to the KarmaCom blogletter, click here.

What is KarmaCom Inc? We are a New York City agency and consultancy bridging online, multimedia and traditional marketing, advertising, branding and public relations.

Our creative customized campaigns produce real-time tangible results that cross boundaries and open doors.

Engage and dialogue with your customers and prospects in a way that is meaningful, innovative and uplifting. Participate in Good Karma Marketing and Promotion values and strategies that are win-win and ROI-driven. Join innovative marketing with technology savvy and watch the results pour in.

Our clients experience brand lift, increased leads, heightened interest and higher revenues for their products, services and business enterprises.

Beginnings
KarmaCom Inc. was founded in 1997 by marketing, public relations, branding and business development expert Karma Martell. Karma sensed the nascent potential of the Internet and emerging multimedia platforms and the inevitability of a viral-spiral "tipping point" -- forever changing the way we market and communicate. It was with this enthusiasm and excitement that KarmaCom Inc. was born.

A decade later, we are still eager explorers. After all, we are in the throes of more exciting transformations: Web 2.0, "podded" communications, video-on-demand and in-your-hand, new ways to engage the consumer out of home, and the dramatic emergence of the iSelf. Now one person cannot only reach the world overnight, they can change it overnight as well. We can't help but stay tuned-in!

Karma Martell writes on the converging roles of Search Engine Optimization and Interactive PR
In the movie "You've Got Mail" Tom Hanks instructs Meg Ryan via Email on the "The Godfather" method of conducting hard core business strategies. Here's the good news: You don't have to "go to the mattresses" to use "The Godfather" Approach to Search Engine Marketing!

Recent Press
Bulldog Reporter  Karma gives etailers advice on how to prepare for "Cyber Monday."

Media Communications Association International  KarmaCom and strategic partners create Good Karma holiday marketing for a worthy cause.

Recent Projects

• An ROI-driven brand awareness campaign for a nonprofit organization. The campaign encompassed the following elements: Drive-to-Web and traditional public relations, brand positioning and strategy, blog seeding, interactive media, search engine marketing, email list buying and creative and more.
• Execution of a blog-based buzz marketing campaign/contest. Subcontracted by the executive producer to help generate buzz and web site traffic for a groundbreaking all-blog national contest sponsored by a household name in the travel sector, we generated features for the client in the Forbes list of top travel blogs, "A-list" blogs and by mainstream journalists. We also participated in the search engine marketing strategy and chose keywords for the accompanying search engine pay-per-click campaign.
• Online advertising plan and creative for a direct marketer seeking new strategies and outlets for lead generation.
• Cross media marketing for a large university's specialized MBA and BS programs. The campaign encompassed print and online media buying and creative, web site production and search engine marketing, email marketing and list buying, design and execution of print brochures, interactive Flash presentations and more.
• A new sales letter and online webmercial campaign for a national franchise. Elements included research of potential market and prospect profile, professional copywriting, Web page design and implementation, Flash animation, email marketing.