About Karma Martell

Karma Martell is president and founder of KarmaCom Inc., a New York-based marketing consultancy with a concentration on interactive marketing strategy, business development, branding and marketing public relations. With over twenty years of experience in both business-to-business and business-to-consumer marketing, Ms. Martell has served private and public entities in major categories such as apparel, chemicals, education, entertainment, food, financial services, healthcare, travel, retail, telecommunications, and  dot coms.

Since forming KarmaCom Inc. in 1997, Martell has thrived on blending new thinking, new technologies and highly-creative marketing strategies to produce work that not only gets attention, but generates bottom line results. Martell developed “killer apps” for usability and audience engagement that were seen first online -- prior to Microsoft’s consumer portals. Martell’s unique application of natural search engine research and optimization has helped clients increase sales by as much as 400%.

KarmaCom’s diverse project portfolio has included cross-media cross-continent branding and business development for a celebrity chef and his product line; the creation and execution of a comprehensive drive-to-web PR and online marketing strategy for a national non-profit, the branding and marketing of a northeast business school, and co-execution of the first all-blog contest/advertising campaign for a well known transportation brand. In her first project under KarmaCom, Ms. Martell planned, developed and promoted the first (and largest) interactive regional tourism Web portal in the U. S., along with a comprehensive marketing and PR strategy for the region. The web portal reached one million unique visitors within three months of launch without conventional advertising.

KarmaCom’s Good Karma Marketing and Promotion Strategies encourage companies, brands and celebrities to engage their customers and prospects in a way that is meaningful, innovative and uplifting. International and national corporations, organizations and brands Ms. Martell has served include: American Dairy Association, Blue Coast Financial Group, Charlie Palmer, Chef Ashbell, Community Voice Mail,  D’Agostino Supermarkets, Eritmo.com (Universal Music), Ford Motors, Kaneka America, Mistic Beverages, PPR SA, Metropolitan College of New York, Miracle-Gro, New Jersey Institute of Technology, The Expat Show, Vermont Tourism, What’s Next Online and many others.

In recognition of her advocacy of raising the consciousness of global marketing, Ms. Martell has been appointed Group Coordinator for Fast Company magazine’s Social Responsibility Forum. Her Good Karma Marketing Blog can be read on FastCompany.com. Ms. Martell’s strategies on interactive marketing and PR have been cited by Bulldog Reporter, The Brooklyn Progress, MCAI, NY Enterprise Report, PR Newswire and others.

Karma Martell is a sought-after business-to-business speaker and has served as a keynote speaker or seminar leader for The American Business Women’s Association, The Association for Fundraising Professionals, The Brooklyn Chamber of Commerce, ITAC (The Industrial Technology Assistance Corporation), The New York Enterprise Report, SIGGRAPH (part of the Association of Computing Machinery), and others. Martell serves as senior marketing advisor to the Brooklyn Chamber of Commerce and Feedback Forum for technology startups.

PR Newswire has twice cited Ms. Martell for excellence in feature writing and strategic cross-media campaigns that deliver. Examples of her work were shown in closed-door industry webinars attended by top PR and marketing firms across the U.S.
 

Current projects include the development and marketing of out-of-home content channels and a “killer video apps” that combine several interactive media and technologies.

Case studies available upon request.

 Contact:

Karma Martell

karma@karmacom.com

718-488-7810

Skype: karmacominc

Twitter: www.twitter.com/karmacom