KarmaCom History & Philosophy
KarmaCom 1.0
We opened for business back in the day: Late 90’s.
We sat around digital campfires in the “wild west” days of the mid-nineties. Heck, we were conducting live interview chats on CompuServe with business leaders long before “Webinar” was a word. We created the first and largest interactive tourism portal in 1998 – and drive one million visitors to it within three months of launch. Years of cutting our teeth in traditional marketing public relations and business development gave us a strong foundation for bridging marketing across media. Karma Martell founded KarmaCom Inc. in ‘97 because she believed that technology-informed marketing and new media leveled the playing field, made microniche messaging possible and multiplied opportunities for good karma-style marketing. Now the entire world believes.
Marketing Nuts and Bolts 2.0
We approach all projects from a wholistic point of view. We inform best practices across marketing and brand strategy, media, technology applications and development, research and content/campaign development with a sense of social responsibility, integrity and human understanding.
Yes, of course we can help you with email, web campaigns, social media outreach, brand identity, ecommerce growth, web site and content development, webisodes, killer apps, search optimization and on and on. But we’d like to give you some broad brush strokes to consider. Together we’ll tailor a working, synergistic template that best accomplishes your business’ highest good.
KarmaCom 3.0: Where we’re heading
Fade up: new millennium, second decade. People are podded, blackburied, unplugged, multi-tasked, multinational and multi-functioned. It’s a global, mobile, home-is where-your-data lives world. As marketers, we must go where the market is, and today that means anywhere and everywhere.
KarmaCom Marketing Tech
We’re partnering with great technology companies and marketers who are solving marketing problems in an out-of-the-ordinary and fun way.
Video Marketing and Short Bursts of Killer Content
We’re creating video email campaigns, interactive online videos, webisodes and mobisodes. Yeah, there’s more…
Digital Out of Home
Home is where you and your data are. You are very portable these days. And that means we need to reach you everywhere: Via SMS, touch screens, random LCD screens, your car, your bar, and your coffee shop. Brings new meaning to the phrase “cross-media campaigns,” doesn’t it? Boy, can we have fun with this!
Philosophy: Old fashioned good karma marketing meets new fashioned methodology
KarmaCom’s Good Karma Marketing and Promotion Strategies encourage companies, brands and celebrities to engage their customers and prospects in a way that is meaningful, innovative and uplifting. If you are going to expend the time, money and energy to thoughtfully engage an audience, why not make it win-win, sustainable and positively memorable? And if you can do good, be good and generate goodwill in the name of your brandevangelists, you are a hero!